Fresh & modern, up to date & informative: The ALLTEC Laser Business Unit with a revamped corporate design and new internet presentation
The ALLTEC Laser Business Unit is among the international market and technology leaders in the field of development and manufacture of lasers for product marking and coding. This success at the same time also defines our exacting own claim – ALLTEC. Experts in Laser Marking – and the way we address our clients: ALLTEC. Make your Mark. In order to remain true at all times to both of these statements in terms of the ALLTEC Laser Business Unit's internal and external image, the internet presentation has been completely redesigned and restructured.
In order to achieve this, the existing corporate design of the ALLTEC Laser Business Unit was in the first stage renewed in terms of color, image language, logo and claim. This was followed in the second and third stages by a redesign of the internet presentation and the implementation and programming of the website using a contemporary and dynamic content-management and editorial system. “With the new internet presentation we wish to align ourselves more closely to our role as a specialist and technology leader in the field of laser marking”, explains Dana Francksen, Manager Marketing Communications at the ALLTEC Laser Business Unit. During the realization of this process we enjoyed the professional support of the full-service and planning agency boy | planning from Kiel in Germany.
The highest priority in the revamp of the general corporate design and the website was given to the contemporary and accurate communication of company philosophy in terms of a design in which clients and personnel would recognize the ALLTEC Laser Business Unit in every context. And the dynamic and flexible mode of operation of the new editorial system on which the internet presentation is based was just as important as the current and multi-lingual nature of the new site, which features an unambiguous and clearly arranged navigational structure.
Additional new services are on the way. For example, the new site will be available in more languages; there will be a platform especially for clients and one specifically for members of staff; a newsletter which will always be full of the latest information is also being set up as well as many special offers for personnel, clients, suppliers and partners are in the pipeline.
On this note, we are delighted to welcome visitors to the new site and wish them all rewarding surfing. We look forward to your feedback.Previous